Product Photography
Product photography is a branch of commercial photography which is about accurately but attractively representing a product. Product photography is generally used for advertisements in magazines, brochures or online sales.
Purpose
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Showcase products: Product photography can help customers visualize what the product looks like and how it feels.
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Attract customers: Product photography helps customers learn about a product's features, benefits, and details.
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Promote products: Product photography can help products stand out and sell more.
Techniques
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Lighting: Natural or artificial light can define the look and feel of an image.
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Composition: The placement of the product and other elements in the frame can create a strong visual impact.
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Background: Simple backgrounds like white, gray, a single colour or textured backdrops can help the product stand out.
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Camera settings: Aperture, shutter speed, and ISO can all contribute to the final image. (What do you want blurred, what do you want in focus?)
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Viewpoint: Eye-level, high, or low shots can all be used to capture a product.
Examples
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Product-only images: These images are often taken against a white background to capture the product's details.
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Lifestyle shots: These images show the product in real-world scenarios.
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Dark background images: These images often feature a black background and moody lighting.
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Assignment: Product Photography Proposal
For this assignment you will start by creating a proposal for your product photography project. First you will research advertising photography online to generate ideas. Then you will complete the assignment proposal before you begin to shoot. Answer the following questions in complete sentences on the chart provided:
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Who is the client, or company you are representing?
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What is the product?
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Who is the target audience?
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Where would you expect to see this advertisement?
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What kind of lighting are you going to use to make this look professional?
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What props do you need?
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Come up with a tagline that will sell your product or peak the viewers interest.
Product Photography Project
It's time to shoot your products for your advertisements!
Use of variety of compositions.
Think about: lighting, composition, depth of field, product placement.
Use Photoshop, Canvas, Snapseed, PowerPoint or other apps to tweak and enhance your photograph.
Create a tagline for at least one of your photo advertisements.
You will be turning in 6 images in total for 3 different products (2 photos per product.) You will need to know the answers to your proposal question during the critique as you can include that to defend the decisions you made.